The Purple Guide to Learning Negotiation in 10 Days
A 10-day starter plan to make your first real negotiation, feel the win, and decide if this skill is worth your time
by Alumigogo Books
non-fiction
A no-fluff, 10-day starter plan to try negotiation — with real practice, real techniques, and a real win by the end.
About this book
You've thought about learning negotiation. Maybe you've read a few articles or watched a TED talk. But when you sat down to actually try it — with a landlord, a boss, or a vendor — you froze. This guide fixes that. It's a literal 10-day plan where each day gives you one concrete task, one technique to try, and no vague theory. By day four, you'll have practiced your first anchor. By day eight, you'll run a full negotiation on a real or simulated scenario. And on day ten, you'll know whether this skill is worth pursuing further for you — not because a course told you so, but because you've felt it yourself.
The plan is built for a complete beginner. We assume you know nothing about negotiation — not even the jargon. Each technique is taught step-by-step, with examples you can adapt to your own life. You won't need a class, a coach, or a fancy toolkit. The most expensive thing you'll need is a notepad. The most important thing you'll bring is the willingness to practice one small conversation a day.
The tone is that of a friend who has been where you are: encouraging but honest. We won't tell you that you'll master negotiation in 10 days — that's a lie. But we will promise you this: you'll finish with one real win under your belt, a clear picture of how negotiation works, and the confidence to try it again on your own.
Reader Reviews
Brian Davis
★★★★★I bought this because I was sick of reading theory I never used. Day one literally had me practicing on a friend with a purchase scenario. I was nervous but the script in the chapter kept me on track. By day eight I had anchored, traded, and actually won a real deal on my phone plan. It's not a magic course, it's just a plan — and it works.
Anna Ramirez
★★★★★The 10-day structure was fine, but I expected more practice examples for different situations like salary or rent, not just buying stuff. Day one was okay, but I really had to adapt the scripts to my own life, which took extra time. I'd still say it's helpful for a complete beginner, just not as universal as it claims.
Thomas Rodriguez
★★★★★I've never negotiated anything in my life, and I was terrified. This guide held my hand through every single step. The first day felt almost too easy, but by day four I was making real anchors. The best part was day eight where they show a full conversation that didn't go perfectly — that was so honest and reassuring. I actually used the technique on my car repair bill.
Charles Hall
★★★★★I'm a manager and I thought I knew how to negotiate. This book humbled me. Day one's focus on planning, not just talking, was a wake-up call. The milestone table on day seven showed me I was skipping steps. Following the 10-day plan improved my ability to just listen and make quick concessions. A solid, practical reboot.
Jacob Mitchell
★★★★★It's a decent first read, but I felt it was a bit too beginner for me, even though I'm beginner. The daily tasks were good, but the pace felt slow on days two and three with all the setup talk. The actual techniques on days four and five were excellent. I skipped some days and still got something out of it, so I guess it works.
Jacob Hall
★★★★★I was skeptical about a 10-day promise, but the tone is really smart — it never claims you will master anything. It just says you'll get one real win, and I did. Day one was simple: I practiced a purchase scenario with a friend and ended with a real, tiny win. I actually said my anchor price out loud, which sounded impossible before. Very grounded.
Jennifer Lopez
★★★★★The content is good, but I wish the first day had more examples of everyday negotiations, not just purchases. That said, the real win at the end of day one was genuinely motivating. The checklist on day six is super useful for keeping you honest. It's not perfect, but it got me to actually start, which is more than I can say for other guides.
Susan King
★★★★★I am the classic shy person who avoids conflict. This guide didn't try to change my personality; it gave me structure. Day one was just about planning and one tiny ask. By day six, I was catching my own mistakes before making them. I used the day eight practice to negotiate a cheaper gym membership. I saved 20 dollars a month. Ten days, worth every penny.