Free Sample
The Purple Guide to Learning Negotiation in 10 Days
A 10-day starter plan to make your first real negotiation, feel the win, and decide if this skill is worth your time
by Alumigogo Books
Chapter 1: First Day
Welcome. You're here to try something most people spend their whole lives avoiding: negotiation. Maybe you've watched someone argue down a price at a flea market and thought, "I could never do that." Or you've been offered a job and frozen when they asked for your salary expectations. Or you simply want to feel less anxious when you have to ask for something. All of that is exactly why you're starting this 10-day plan. The goal for today is not to become a master negotiator. It's to get a feel for what negotiation actually is, to practice one tiny piece of it, and to end the day with a real, but small, win.
Let's start with what negotiation is not. It's not an argument, and it's not a battle of wills. It's not about shouting or overpowering the other person. Negotiation is a structured conversation where both sides want something, and neither side is willing to walk away without at least trying to get it. The key word here is "structured." In negotiation, you don't just say what you want and hope. You think it through before you speak, you make a deliberate offer, and you listen for what the other person actually cares about. That structure is what today is about.
Here's what your first session is actually going to look like. You'll be negotiating with one other person — that could be a friend who's willing to help you practice, a family member, or