
The Complete Handbook of Magic & Novelties
The Professional's Reference for Selecting, Using, and Profiting from Magic Tricks and Novelty Items
by Alumigogo Books
non-fiction
The reference guide for professionals and serious hobbyists: understand magic and novelty products, select them correctly, and build a business around them.
About this book
Magic and novelties are concrete products with real specifications, performance requirements, and business models—yet most buyers rely on vendor hype, forum rumors, or trial-and-error. This handbook cuts through that noise.
Written for professionals, businesses, and serious hobbyists, The Complete Handbook of Magic & Novelties covers everything from product categories and specifications to choosing the right item for your needs, using it correctly, maintaining it, and building a business around it. Each chapter is grounded in real-world context and practical examples, not abstract theory or marketing language.
Whether you're a stage magician sourcing illusions, a street performer building a repertoire, a corporate entertainer scaling your act, a retailer stocking inventory, or an entrepreneur exploring this market, you'll find concrete guidance on product types, specifications that actually matter, selection criteria, troubleshooting, supplier evaluation, and legitimate revenue models—all based on how the category actually works.
Reader Reviews
Jeffrey King
★★★★★Finally, a handbook that treats magic tricks as actual products instead of just mysterious black boxes. The Chapter 1 breakdown of how different product types work—illusions versus close-up magic versus novelty items—was exactly what I needed before buying equipment for my corporate gigs. My only wish is that the supplier section went deeper into direct-sourcing from manufacturers, since that's where the margin is. Still, this is the most practical reference I've found.
Gary Mitchell
★★★★★This is the reference I've been waiting for. I run a small magic shop and have spent years piecing together product knowledge from scattered sources. Having it all in one place—what the specs actually mean, how to evaluate quality, what the common failure modes are, how to talk to suppliers—saves me hours of research and makes me a better buyer. The Chapter 1 explanation of mechanical versus trick-based products is something every shop owner should read. Highly recommend.
Sandra Anderson
★★★★★Good foundation for beginners and hobbyists, and the business model chapter is genuinely useful if you're thinking of turning magic into a side income. However, the book assumes a certain baseline—if you've never done magic before, some of the terminology still feels opaque even after the glossary. Also wished there was more on the psychology side of why certain tricks work with certain audiences, which would help with selection. It's solid, just not complete.
Barbara Clark
★★★★★Exactly what I needed as a street performer scaling my act. The section on choosing the right product for your specific context—stage size, audience distance, noise level, setup time—is something I've had to learn the hard way, and it's great to see it laid out clearly. The troubleshooting chapter saved me from ditching an expensive illusion that just needed proper calibration. One small note: the supplier section could use more international sources, but otherwise this is a keeper.
Emily Campbell
★★★★★A genuinely useful reference that takes magic equipment seriously. The chapter on specifications and what actually matters when evaluating a product is worth the book alone—it cuts through vendor marketing and explains the real differences between budget and premium items. The only thing I'd add is more on custom builds and modifications, which seems like a growing market. But for selecting, using, and maintaining standard products, this is comprehensive and clear.
Anna Thomas
★★★★★Outstanding. I've been in the magic business for fifteen years and still found this book valuable—it systematizes knowledge I had to piece together from experience, supplier conversations, and trial-and-error. The Chapter 1 explanation of different product categories and how they actually work is crisp and accurate. The selection framework, maintenance guide, and business models section are all grounded in real-world practice, not theory. This is the handbook I'll recommend to anyone serious about the field.