The Complete Handbook of Invitations
The Practical Reference for Professionals, Businesses, and Event Organizers
by Alumigogo Books
non-fiction
The practical reference handbook for invitations: specifications, selection, production, and troubleshooting for professionals and organizers.
About this book
An invitation is a formal request and a commitment device. When done well, it sets expectations, builds anticipation, and drives attendance. When done poorly, it confuses guests, damages reputation, and wastes resources.
This handbook covers invitations as a practical, measurable tool used by event professionals, businesses, nonprofits, and serious organizers. It explains how invitations function in professional contexts, what specifications matter when selecting or producing them, how response rates and attendance correlate with format and delivery method, and how to diagnose and fix common problems—from low response rates to address errors and delivery failures.
Whether you're a corporate event coordinator choosing between digital and printed invitations, a nonprofit fundraiser managing a complex RSVP process, a printer advising clients on card stock and finishing options, or a business owner planning formal events, this book provides the frameworks, specifications, and real-world examples you need to make confident decisions and deliver results.
Reader Reviews
Jennifer Torres
★★★★★I found this handbook useful but wish it went deeper into the digital RSVP tools section. The Chapter 1 explanation of why invitations matter was solid, and the vendor list in Chapter 6 helped us find a new printer. That said, for the price, I expected more detail on managing large-scale guest lists—we host about 300-person events regularly and the troubleshooting chapter felt a bit thin on that use case.
Ashley Thomas
★★★★★As a corporate event coordinator, I've been managing invitations by trial and error for years. This book finally gave me a framework for thinking about them strategically. Chapter 1 nailed it—the section on how response rates correlate with format choice actually helped me justify a budget increase to our CFO. I've already used the decision matrix in Chapter 3 three times and shared it with my team.
Barbara Rodriguez
★★★★★This is exactly what I needed. I run a small printing and design business and I was losing clients because I didn't have a solid grounding in invitation specs and standards. The specifications chapter answered questions I didn't even know I had, and Chapter 6 on building a service business gave me concrete ideas for packaging my services differently. Highly recommended if you're serious about this category.