Negotiate Everything: How to Ask for More and Actually Get It
A proven negotiation system for getting better deals, higher pay, and fairer outcomes - without the gamesmanship
by Alumigogo Books
non-fiction
Stop winging it. A practical, evidence-informed system for negotiating anything - salary, contracts, car prices, or family decisions - and getting more every time.
About this book
You have probably tried the obvious advice. You asked for more, you stood your ground, you tried to be firm but fair. Sometimes it worked, but often it did not. The problem isn't you - it is that most negotiation advice is either too vague to use or so aggressive it damages the relationship you are trying to protect. This book gives you a third path: a structured, evidence-informed system that works in the real world, not just in case studies.
The core insight is simple but overlooked: negotiation is not about being pushy or clever in the moment. It is about preparation that changes the conversation before you even sit down. You will learn how to build a one-page negotiation plan, how to use anchors to shift the entire range of discussion, and how to trade effectively so both sides feel they won something worth keeping. Every method in this book is tied to research or documented practice - no folk wisdom, no motivational filler.
Whether you are negotiating a raise, a freelance rate, a car purchase, or a dispute with a landlord, the same framework applies. You will finish this book with a process you can use tomorrow, tools you will actually keep using, and the confidence that comes from knowing you have a map - not just a hope. This is not about winning at all costs. It is about getting what you are worth, consistently, without burning bridges.
Reader Reviews
James Roberts
★★★★★The system is sound and the writing is clear, but I felt the book oversold how quickly results would come. The first chapter is honest about why I kept failing, and the preparation method is genuinely different from what I had been doing. It took me about a month of using the daily practice before I actually got a better outcome on a mobile phone plan, then a few more weeks on a work contract. If you are looking for a fast fix, this isn't it. If you can put in the reps, it does work. Just adjust your expectations on timing.
Kimberly Lee
★★★★★I have bought maybe ten negotiation books, and most of them are either academic slogs or 'power phrases' fluff. This one stands out because the first chapter names exactly what I was doing wrong: I was prepared on my position but had no idea what my interests actually were. The walkaway preparation worksheet is the first tool I have actually used more than once. It is practical, direct, and I noticed a difference in my confidence within two weeks - not a huge raise yet, but I stop myself before making a weak first offer now. Knocking off a star only because the later chapters on advanced tactics felt thinner.
Nicholas Baker
★★★★★Finally, a negotiation book that treats me like an intelligent adult. The first chapter alone changed how I approach every conversation - I was the person saying 'Let's just split the difference' to avoid conflict, and it cost me thousands. The core framework is a genuine system, not a list of one-liners. I prepared for my annual review using their one-page template, and I got a 12 percent raise plus a new title. I have already recommended this to two colleagues. If you are tired of guessing, buy this book.
Linda Adams
★★★★★There is useful material here, and the first chapter makes a compelling case that most advice is not just unhelpful but actively counterproductive. I appreciated the evidence base and the walkaway calculation method. However, I found the tone a bit too insistent that one system fits all scenarios. What works for a corporate job negotiation does not cleanly translate to haggling with a mechanic. The book acknowledges this late, but it is a chapter I wanted earlier. Still, it is a solid improvement over generic advice, and I have used the preparation worksheet twice with okay results.
Nicholas Anderson
★★★★★I read a lot of non-fiction and very little of it earns a permanent spot on my desk. This one did. The first chapter is worth the price alone - it diagnosed my exact problem, which was that I was 'being reasonable' by revealing my walkaway number too early. The core framework is simple enough to use the same day, and the 7-day starter plan actually got me moving. I negotiated a home office expense policy with my employer and got a budget that was 20 percent higher than the original. The writing is clear, the methods are testable, and the reviews are honest about the work required. This is the only negotiation book I trust.